New Direction is a fabric manufacturer and design consultancy specialising in designer wears and we have been at the forefront of innovative product design from India for the past 15 years.
We offer extensive knowledge and experience in India’s manufacturing resources and a unique fusion of hand crafted and industrial skills. Based in US,UK and New Delhi, we link our clients directly to a selected network of factories and manage the entire sourcing process from concept and production through to delivery.
New Direction breaks the standard agency mould by incorporating its own design studio. Our clients have access to highly experienced and flexible designers with a unique sensibility to the home ware market.
Our strength lies in our ability to engage and satisfy the needs of specific briefs, understanding market trends and creating successful design solutions and strategies specifically tailored to each client.
The integrated teams in US, London and New Delhi offer a synergy of complimentary disciplines and extensive experience.